What is Google Analytics?

Google Analytics is a service offered by Google.com, free of charge. It tracks visitors to your site, and summarizes those visits into a wide variety of reports. These reports are updated every 24 hours, and can provide invaluable insight into how your visitors are using your site.

Which pages are most popular? How are users locating specific content? What time of day is your site most visited? These details, and many more, can be exposed using Google Analytics. For more detailed information on why you might want to use Google Analytics, check out the Google Analytics site.

Getting Started with Google Analytics